Denza Harmony Auto Launches 1S Showroom in KL, Southern 3S Centre To Follow
Kuala Lumpur, 20 February 2025 – Battery-powered electric vehicle (BEV) fans in Malaysia anticipating the launch of the Denza D9 can now visit physical a Denza dealership in the heart of Kuala Lumpur (KL). Globally renowned auto retailer, Harmony Auto, has officially launched its first Denza showroom in Kuala Lumpur located in Atlan Tower, Jalan Ampang. Recognising the importance of network readiness, Harmony Auto will also launch a Denza 3S centre in Skudai, Johor soon.
“Malaysia remains attractive with growth opportunities for automotive brands. The introduction of Denza demonstrates our commitment to bring advanced EV technology to Malaysia as the market’s appetite for sustainable mobility continues to grow. From our preliminary market research, the Denza D9 is well-received and is aligned with the increasing market demand for eco-friendly transportation solutions and premium electric vehicles,” said BYD Asia-Pacific Auto Sales Division General Manager, Liu Xueliang.
“Harmony Auto has a rich heritage in premium automotive retail globally and we are proud to be entrusted to care for the needs of Denza customers in Malaysia. Today is a celebration for the team as we officially open our doors to customers in KL, and very soon in Johor too. We look forward to delivering high-quality service and grow in congruent with market needs,” said Denza Harmony Auto KLCC Head of Sales, Fanny Lee Fong Ching
Paving The Way For A Premium EV Experience
Located strategically in the heart of KL’s golden triangle at Atlan Tower (Menara Atlan), the Denza Harmony Auto KLCC showroom offers convenient accessibility to customers in the prime Central Business District. The showroom is designed with an open and spacious 5,500 sq. ft. floor plan that fits up to six vehicles, featuring a clean, modern minimalist aesthetics with contemporary finishes. The use of high-quality materials, sleek finishes, and high-end lighting features throughout the premium customer lounge and vehicle showcase areas endows patrons with an overall premium ambience.
The integration of digital displays and interactive screens provide customers with Denza’s signature modern premium brand experience. In addition to viewing the Denza D9 on display, customers can consult with experienced product advisors on hand and enjoy premium comforts including a coffee bar, and merchandise counter. The showroom has the capacity to attract anywhere between 100 to 500 visitors per week.
The launch of the very first Denza Harmony Auto dealership in Malaysia comes in preparation for the Denza D9 fully electric Multi-purpose Vehicle (MPV) official launch taking place on 21 February. Harmony Auto serves as one of Denza’s retail and distribution group.
The Denza D9 is currently open for bookings. An early bird discount was revealed at the Denza Harmony Auto showroom launch in anticipation for the official Denza D9 vehicle launch (refer to announcement at dealership launch for information).
As of the end of 2023, Harmony Auto has over 80 authorised dealer outlets worldwide. Denza Harmony Auto KLCC is located at Atlan Tower (Menara Atlan), 161B, Jalan Ampang, Kuala Lumpur, 50450 Kuala Lumpur, operating Monday to Sunday from 9:00am to 9:00pm. For more information, visit DENZA Harmony Auto MY (Facebook) or denza malaysia (Instagram).
About Harmony Auto
China Harmony Auto Holding Limited is a leading automobile dealership group in China, listed on the Main Board of Hong Kong since 2013. Specialising in luxury and ultra-luxury vehicles, Harmony Auto has expanded into the global market for intelligent new energy vehicle services. Harmony Auto entered a strategic partnership with BYD in 2023, and the automobile service group operates new energy vehicle sales and service outlets in Hong Kong, Southeast Asia, Australia, Japan, as well as other Asia Pacific regions and countries. Paving the way for the entry of Denza into Malaysia, BYD appointed Harmony Auto as an official Denza dealer.
