The Appointment Aims To Expand The Brand’s Insurelit Campaign, Elevating Takaful and Insurance Literacy Efforts
Kuala Lumpur, 19 February 2025 — Sun Life Malaysia, a leading life insurance and family takaful provider, has appointed Noor Azam bin Mohd Yusof as the Chief Executive Officer of Sun Life Malaysia Takaful Berhad (SLMT), effective 3 February 2025. He succeeds Jeffry Azmi, who has retired.
Announcing the exciting news, Raymond Lew, President/Country Head of Sun Life Malaysia, said, “We are thrilled to welcome Azam Yusof to the Sun Life Malaysia family. His proven leadership and deep takaful expertise are precisely what we need to expand our takaful business’s reach and impact. With a ‘Play to Win’ mindset, we are confident he will lead us to become a family takaful leader, delivering exceptional growth, innovation and impacts for our Clients.”
With distinguished industry experience of more than 25 years in both conventional and Takaful sectors, Azam Yusof brings a wealth of knowledge to Sun Life Malaysia. His expertise includes sales and marketing, bancassurance and bancatakaful, agency channel management, business development, and strategic business transformation.
In his role as CEO of SLMT, Azam Yusof will be responsible for overseeing all aspects of the business, including Syariah compliance and governance. He will champion the implementation of SLMT’s business strategy, designed to achieve continued growth and elevate its position as a leading bancatakaful player in the Malaysian market.
Sun Life Malaysia appoints Noor Azam bin Mohd Yusof as CEO of Sun Life Malaysia Takaful Berhad who will oversee the takaful business, including Syariah compliance and governance.
“I am honoured to lead SLMT and scale our family takaful business to greater heights,” said Azam Yusof. “I am passionate about helping our Clients and more Malaysians build a secure financial future that honour their faith and enabling them to live healthier, more fulfilling lives.”
Azam Yusof joins Sun Life Malaysia from a leading family Takaful operator where he served as CEO since 2017.
Azam Yusof holds a Bachelor of Science in Marketing from Northern Illinois University and a Master’s in Business Administration from MARA University of Technology.
