Farm Fresh has recently unveiled its first butter for the consumer market in Malaysia. Made-in-Malaysia, The Butter comes in unsalted and salted variants and are available at the nearest Lotus’s, Giant, AEON Big and Mercato.
Farm Fresh previously mentioned it was developing products specifically for the B2B market, including whipping cream, cooking cream, cheese and butter. Some of these products, originally intended for businesses, will be offered to consumers.
We have now seen Farm Fresh The Butter launched for B2C and we expect the homegrown dairy market will disrupt the cheese category soon.
This butter product will also be distributed in Singapore and the Philippines. Farm Fresh is further expanding its presence in the Philippines, through Farm Fresh Milk Incorporated, with a range of products including whipping cream, UHT milk and pasteurized fresh milk.
In 2025, the dairy company plans to launch new products in Malaysia, including additions to its consumer packaged goods (CPG) ice cream line (such as molded stick ice cream), Choco Malt UHT milk, and Farm Fresh Grow cultured milk.
