Osotspa, known for its M-150 energy drink in Thailand, has expanded its products into the hangover relief segment with the roll out of Hangster. What is interesting about the new launch is that a major beverage company has entered the niche hangover relief drink market, typically dominated by South Korean imports.
The return of social drinking and a stronger economy have boosted the alcohol market, creating an opportunity for Hangster.
Hangster, which is in a shot format (100ml), is available in Original and Lemon Jeed flavours.
Additionally, Osotspa has recently introduced another shot drink – One Day Vitamins, which offers 13 types of vitamins (A, B, C, E and K) for daily need. One Day Vitamins (140ml), developed in cooperation with Japan’s House Foods Corporation, is available in Pink Lemonade and Grapefruit flavours.
