From Virtual to Reality – Where Every Charm Tells a Story
KUALA LUMPUR, 25 February 2025 – Jewelry is more than just an accessory – it is a statement, a memory and a way to celebrate life’s most meaningful moments. Gnoce Jewelry (pronounced gee-nosh), the global charm jewelry brand, has officially arrived in Malaysia with the grand opening of its first-ever physical store worldwide at TRX Mall, Kuala Lumpur on 21 February 2025, marking a milestone in the brand’s journey. Previously available only online, this highly anticipated store opening invites jewelry lovers to experience Gnoce’s signature touch of creativity, elegance, and personal storytelling.
The grand opening was graced by Che Puan Juliana Evans, an Actress, Entrepreneur and Mother whose presence added a touch of glamour to the event. Guests and media were invited to immerse themselves in Gnoce’s enchanting world of charms, explore the brand’s most beloved collections, and even design their own personalised charm pieces, transforming jewelry into a beautiful reflection of their own unique stories.
“We are beyond thrilled to bring Gnoce to Malaysia with our first-ever physical store,” said Jack Lin, Founder of Gnoce Jewelry. “This marks a major step forward for us, transitioning from a beloved online brand to a retail experience that allows our customers to interact with our collections in a whole new way. Jewelry is not just about adornment, it’s about self-expression and cherished memories, and now Malaysians can experience this firsthand.”
Founded in 2015, Gnoce has made waves in the charm jewelry world with over 2,000 exquisitely crafted designs that allow customers to express their personalities. From photo charms and engravable pendants to stunning name necklaces, every piece is thoughtfully designed to capture cherished memories and emotions, making the jewelry truly personal.
Each piece of Gnoce jewelry is crafted with pure silver plated in 18K gold. It features ethically sourced opals, sparkling crystals, and premium cubic zirconia stones that shimmer with every movement. Pushing the boundaries of design, Gnoce introduces luminous, quicksand, and colour-changing stones, ensuring every piece shines with its own unique radiance.
Beyond charms and bracelets, Gnoce offers a stunning collection of rings, necklaces, and earrings, perfect for those who love to match different styles and occasions. For men, sleek black leather bracelets and bold rings bring a stylish yet sentimental touch, making Gnoce a go-to destination for thoughtful and meaningful gifts.
With a strong presence in 169 countries, millions of devoted jewelry fans, and over 28 localised websites, Malaysia has now joined the vibrant community of jewelry lovers who can experience Gnoce’s high-quality craftsmanship and story-driven designs in person.
Constantly innovating, Gnoce unveils 100 fresh styles every month. Designed and produced internally, the brand creates over 2.5 million pieces annually, ensuring that customers always have access to new, one-of-a-kind designs that perfectly reflect their unique personalities. In recognition of its commitment to innovation, Gnoce has been awarded the Certificate of National High-tech Enterprise Recognition.
During the launch, guests and media were treated to an exclusive preview of Gnoce’s most sought-after collections, featuring timeless literary classics like Alice’s Adventures in Wonderland, The Wonderful Wizard of Oz, Cinderella and the Snoopy series.
Reflecting on the store’s grand opening, Jack Lin added, “Jewelry should be fun, a personal expression of who we are, and filled with meaning. We can’t wait to see Malaysians embrace Gnoce and bring our designs to life in their own special way.”
The grand opening was nothing short of a sparkling celebration, marking the beginning of an exciting new chapter for jewelry lovers across Malaysia, both in-store and online.
For more information on Gnoce and explore the latest collections, please visit https://www.gnoce.com.my/
About Gnoce Jewelry (Gnoce)
Gnoce is a global leader in charm jewelry, specialising in high-quality, personalised designs since 2015. With over 2,000 unique pieces, including charms, bracelets, rings, necklaces, and earrings, Gnoce allows customers to express themselves through customisable and meaningful jewelry.
Previously an online-exclusive brand, Gnoce has built a strong global presence in 169 countries with 28 localised websites. The opening of its first-ever physical store in Kuala Lumpur, Malaysia marked a significant milestone, bringing its collections to life in a retail setting.
With 100 new styles released monthly and an annual production of 2.5 million pieces, Gnoce ensures fresh, unique designs for every customer. The brand is recognised for cutting-edge innovations, such as luminous, quicksand, and colour-changing stones, making each piece truly one-of-a-kind. In recognition of its excellence in design and technology, Gnoce has received the Certificate of National High-tech Enterprise Recognition.
