OT Group, the Indonesian company behind Singaraja beer, has rolled out Singaraja Arak, a new beverage with a 19.7% ABV. This product blends a distilled alcoholic spirit from Bali to achieve its higher alcohol content.
OT Group’s Beverindo Indah Abadi, the maker of Prost beer, launched Singaraja beer in 2019, specifically targeting the dominant traditional consumer segment of the Indonesian drinking market.
In the past months, OT has unveiled Singaraja Bir Rasa Arak, Jeruk dan Madu (Arak, Orange and Honey Flavoured Beer), which is an easy-to-drink flavoured beer with a 4.8% alcoholic drink content. Arak is a traditional Balinese liquor made from fermented white rice and coconut palm flowers.
OT has also released canned versions of its Singaraja Anggur Hijau and Anggur Merah, both containing 10% alcohol, for greater consumer convenience.
