OT Group has launched AO Mild, a new beverage aimed at young adults, blending the company’s time-honored spice recipe from 1948 into a sweet and approachable drink. AO Mild’s ‘easy to drink’ nature and sweet, mild flavor, coupled with the tagline, ‘Because even in life’s bitterness, there’s always sweetness, just enjoy it with AO Mild!’ promises a delightful experience.
To resonate with its young adult audience, AO Mild features a light blue packaging design, symbolizing youthful energy. Available in 275ml and 620ml bottles, catering to both individual enjoyment and social sharing, AO Mild is designed for easy opening, even with its secure seal cap, for consumers aged 21 and above.
Key takeaways: engage Gen Z with an easy-to-drink taste profile
