Kuala Lumpur, February 27, 2025 — The “Beautiful Malaysia” event, supported by the
Ministry of Tourism, Arts and Culture (MOTAC), is a collaborative initiative by Grandmama’s and FM Group that was recently held at Grandmama’s Pavilion Damansara Heights. More than just an event, “Beautiful Malaysia” is a vibrant platform designed to celebrate and preserve Malaysia’s rich cultural heritage by uniting the worlds of gastronomy, heritage fashion, and traditional artistry. Through this initiative, the interconnectedness of these elements is brought to life, reinforcing Malaysia’s identity while offering a contemporary appreciation of its traditions.
Designed to align with the Iftar and Raya seasons, “Beautiful Malaysia” seeks to deepen appreciation for Malaysian heritage by seamlessly blending tradition with modern influences. At the heart of this celebration is Grandmama’s, an establishment renowned for its commitment to authentic Malaysian cuisine since its founding in 2012. With seven outlets across the Klang Valley, its flagship location at Pavilion Damansara Heights spans an impressive 8,000 square feet, offering an elegant yet comfortable setting with four exclusive private rooms and a seating capacity of approximately 150—perfect for intimate gatherings and grand festive celebrations alike.
This year, Grandmama’s unveiled its latest Iftar buffet, “Keindahan Rasa,” a carefully curated menu that pays tribute to Malaysia’s diverse culinary heritage. Featuring dishes such as the unique Nasi Biryani Ayam Kambus, the traditional Beef Rendang Tok from Perak, and the signature Curry Laksa, the buffet showcases a harmonious blend of flavours and traditions that define Malaysian cuisine. Chef Raja Kamaroszaman, Head Chef of Malay Cuisine at Grandmama’s, expressed, “This year’s theme, ‘Keindahan Rasa,’ is more than just a culinary event—it is a celebration of our cultural identity and diversity. Our goal is to create an immersive dining experience that not only delights the palate but also educates and inspires an appreciation for Malaysia’s culinary heritage. Each dish embodies the beauty of our flavours and fosters togetherness during this festive season.”
To further promote the spirit of togetherness, Grandmama’s Iftar buffet is priced at RM89++ per person, with a special rate of RM59++ for seniors and children. Additionally, a limited-time “Buy 4, Get 1 Free” offer from March 10 to 16 enhances the communal
experience of breaking fast with loved ones.
Complementing this gastronomic journey, FM Group brings Malaysian heritage fashion to the forefront with a breathtaking showcase of traditional Malay attire. The collection integrates intricate embroidery techniques, batik and songket fabrics, and traditional accessories that highlight Malaysia’s textile heritage. Designed by notable names such as Farel Mikhail, Wan Penanti (Penang), Zhu Said (Kedah), Arm Nabil (Malacca), Norariffin D’Jejari Emas & Mohd Abass Seri Sanding Bridal (Sarawak), the showcase features elegant traditional ensembles from different states, blending timeless craftsmanship with
contemporary aesthetics.
Farel Mikhail, Director of FM Group, emphasised the role of fashion in preserving cultural
heritage: “Fashion, like food and art, is a powerful medium to keep our cultural identity alive. Through ‘Beautiful Malaysia,’ we aim to reinvigorate and enrich Malaysia’s fashion heritage, ensuring that traditional craftsmanship remains relevant for future generations. This initiative aligns with the government’s efforts to empower, preserve, and restore our history, culture, and heritage, reinforcing the beauty of our multi-ethnic society.”
Meanwhile, ‘Jabatan Kemajuan Masyarakat’- KEMAS plays a vital role in preserving
Malaysia’s artistic heritage through live demonstrations of traditional embroidery techniques. These intricate designs, passed down through generations, are brought to life by skilled artisans, allowing guests to witness firsthand the cultural significance of Malaysian embroidery. Additionally, heritage Tekat pieces, showcased by the Precious of Malaysia, further highlight the depth of Malaysia’s artistic traditions.
Beautiful Malaysia” successfully demonstrated how tradition and modernity can be seamlessly integrated, strengthening appreciation for Malaysia’s cultural tapestry. This initiative not only celebrates heritage but also serves as a platform for ongoing conversations about preserving and reinterpreting traditions for the future. More than just a one-time event, “Beautiful Malaysia” is a movement dedicated to promoting cultural conservation, supporting Visit Malaysia Year 2026, and ensuring that Malaysia’s rich heritage continues to thrive in contemporary society.
For more information about the ‘Beautiful Malaysia’ event, please visit the social media
pages of Grandmama’s and Precious of Malaysia:
Facebook: facebook.com/grandmamas.com.my
Instagram: @grandmamasmsia / @preciousofmalaysia TikTok: @preciousofmalaysia
