KUALA LUMPUR, 27 FEBRUARY 2025 – Health-conscious Malaysians can avoid up to 127 calories when consuming their favourite Raya delicacies such as keropok lekor, ayam goreng berempah and pisang goreng just by blotting out the excess oil with just one sheet of Scott Calorie Absorb Towel.
This year, Scott is bringing a fresh perspective to Iftar and Raya feasts with the campaign “Kalori Kurang, Raya Lebih Riang,”. The campaign showcases how a household essential—Scott Calorie Absorb Towels—can blend tradition with health-consciousness, for mindful indulgence that doesn’t compromise on flavour.
The campaign seeks to respond to the obesity rates that are on the rise globally where Malaysia faces a critical challenge of being ranked with the highest percentage of overweight or obese adults in Southeast Asia. This growing health concern highlights the need for accessible, practical solutions that make healthier eating effortless—a long-term mission that Scott will be adopting beginning this fasting month.
To this end, Scott has identified Ramadan bazaars as a platform to demonstrate how simple modifications in food preparation and consumption can make a meaningful difference. “At Scott, we understand the deep significance of tradition, the festivity, Malaysians’ love for food and how Ramadan bazaars are such an integral part of our culture and culinary traditions,” says Yap Li Vern, Marketing Manager of Scott. “By partnering with bazaar vendors, we’re demonstrating a how a simple step of dabbing a Scott Calorie Absorb Towel on our local delights can remove more than 1 teaspoon of excess oil. Of course, everything in moderation but the key here is how Scott is offering a practical solution to an existing lifestyle and eating habit.”
Nor Syafiqah Zainal, a Clinical Dietitian at Avisena Women and Children’s Specialist Hospital points out that breaking fast with high-fat or greasy foods can lead to digestive issues. “Even though people tend to eat less frequently during Ramadan, weight gain can still occur due to the tempting array of delicious foods available at Ramadan bazaars or buka puasa gatherings like murtabak, kuih or bubur lambuk, all of which on average can total to around 700 calories. The body slows down metabolism to conserve energy during fasting, making it easier to store excess calories as fat. However, that doesn’t mean one has to forgo traditional dishes. By making small tweaks—like cutting back on oil—Malaysians can preserve their culinary traditions while still prioritising their health. Just like any lifestyle change, it’s all about finding a balance rather than resorting to deprivation. Simple adjustments, such as using paper towels, can absorb up to six teaspoons of oil from a full meal.”
Scott’s “Kalori Kurang, Raya Lebih Riang” will launch across major Ramadan bazaars throughout the Klang Valley this March. Participating vendors will demonstrate how incorporating Scott Calorie Absorb Towels into their preparation processes can significantly reduce excess oil and calories without compromising authenticity. Visitors will also have the chance to embrace a revered Ramadan tradition, complete with an exclusive less-oil menu of healthier alternatives to traditional dishes. With home cooking also becoming more frequent during Ramadan, Scott serves as the perfect multipurpose tool—not only for preparing lighter, healthier meals but also for making post-Iftar cleanup easier.
Each bazaar will also host a Scott booth where visitors can ‘Spin the Wheel’ for a chance to win exclusive Scott merchandise, including Scott Calorie Absorb Towels, Raya money packets, tote bags, and cookie jars, and snap photos with the Scott Kitchen Towel mascot to take home Raya money packets when shared on social media with the hashtag #KaloriKurangRayaLebihRiang.
To further promote this movement for a healthier lifestyle, Scott will be working with more than 10 content creators to develop healthy fuss-free recipes for the month of Ramadan to showcase the superior oil-absorption qualities of Scott Calorie Absorb Towels.
Seeing is believing! Put a health-conscious spin on Ramadan celebrations this year and visit Scott’s “Kalori Kurang, Raya Lebih Riang” Ramadan bazaar takeovers at Bazaar Ramadan Stadium Shah Alam a from 6th to 8th March 2025 and at Bazaar Ramadan USJ 4 from 13th March to 15th March 2025 to see Scott Calorie Absorb Towels in action.
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Scott® is a trusted leader in providing high-quality, everyday essentials for over a century. Known for its innovative and reliable paper products, Scott® offers a wide range of solutions tailored for both home and business needs. With a strong commitment to sustainability, Scott® products are Forest Stewardship Council® (FSC®) certified, ensuring responsible sourcing of materials from well-managed forests. Scott® continues to deliver outstanding value, performance and convenience while prioritizing the planet.
