G-Beat, the Thai energy drink brand, has teamed up with the popular manga series My Hero Academia to launch a new vitamin jelly drink.
The 180g jelly, featuring My Hero Academia characters on its packaging, offers 10 essential vitamins and minerals and comes in Apple Sour and Icy Berry flavors. The Apple Sour variant is packed with Vitamins A, B3, B5, B6, B9, B12, C, D, E and zinc.
G-Beat’s My Hero Academia jelly offers greater satiety compared to their existing energy drink offerings.
Key takeways: cobranding and jelly format
