To honour inspiring women in Thailand, Hershey’s has released special chocolate bars in limited-edition packaging. They have also launched an AI-powered platform that lets people create and send personalised appreciation cards to the women who inspire them.
The “She Inspires” campaign features an AI-powered platform (celebratehershe.com/th) where users can create personalised appreciation cards with poems for inspiring women by scanning a QR code on the limited-edition Hershey’s packaging. Additionally, in-person events at CENTRAL WORLD and LIDO CONNECT allow participants to print and decorate these cards. Online participation is also available through Hershey’s Thailand social media.
Key takeaways: celebrating women’s day
