Oishi’s revamped Ice Lemon Tea is designed for today’s consumer, offering a “Fun Matching Beyond Freshness Boundaries” experience. It caters to the modern “Me moment” lifestyle, where people prioritise personal enjoyment, especially while eating.
The tea’s unique blend of Japanese green tea and zesty lemon makes it the perfect complement to meals, particularly fried dishes.
Recognising his broad appeal, Oishi has selected Gulf Kanawut Traipipattanapong, the first Thai actor to lead a Japanese drama series, to spearhead its brand engagement efforts.
Available nationwide in restaurants and stores, the drink comes in 350ml (THB 15), 500ml (THB 25), and 800ml (THB 30) sizes to fit any need.
Key takeaways: celebrate me moment with delicious drink for meal pairing
