A new chapter with local artiste, bringing Lifewear closer to Malaysians
March 6, 2025, Kuala Lumpur – Global apparel retailer UNIQLO today announces the appointment of Malaysian actress and singer-songwriter Daiyan Trisha as its first-ever Brand Advocate in Malaysia. This collaboration marks an exciting step in bringing the brand’s LifeWear philosophy to life, fostering a deeper connection with Malaysians through comfort, style, and everyday wear that truly resonates.
As the new Brand Advocate, Daiyan will play a key role in showcasing UNIQLO’s products, including versatile pieces from the Linen collection, that reflect the brand’s commitment to timeless, functional clothing. Designed to seamlessly integrate into daily life, Daiyan will showcase how these products embody the LifeWear philosophy, combining simplicity, comfort, and innovation for every occasion, through her personally style.
Daiyan’s involvement will demonstrate how these versatile pieces can be styled for various occasions, offering the perfect balance of comfort, functionality, and style. Her unique approach to these collections will highlight how LifeWear complements modern, active lifestyles.
Commenting on the announcement, Daniel Pieter, Marketing General Director of UNIQLO Malaysia said, “It’s an honour to welcome Daiyan as our first-ever Brand Advocate in Malaysia. We are impressed with her incredible success story and the way she became the face of a generation through her career achievements and dazzling personality. We believe Daiyan will inspire more people to embrace the comfort, quality, and versatility that UNIQLO is known for.”
Daiyan Trisha, Brand Advocate of UNIQLO Malaysia, said, “I’m proud to partner with UNIQLO and be part of a brand that focuses on everyday comfort and timeless style. LifeWear has always been about making fashion effortless and accessible, and I can’t wait to share that with more Malaysians.”
Daiyan is a well-established figure in Malaysia’s entertainment industry, renowned for her natural sense of style and creativity. Through this collaboration, Daiyan will further elevate UNIQLO’s presence in Malaysia, showcasing how the brand’s thoughtfully designed pieces help make everyday life more comfortable, confident, and stylish. UNIQLO’s commitment to providing clothing that is “Made For All” resonates deeply with people from all walks of life, and this partnership underscores that vision.
Daiyan’s role as Brand Advocate supports UNIQLO’s mission to provide versatile and functional clothing solutions that cater to diverse lifestyles while enhancing everyday life. With her wide-reaching influence and connection to Malaysian customers, she will continue to help underscore the brand’s ongoing commitment to making LifeWear accessible to all.
For more information about UNIQLO, please visit www.uniqlo.com/my.
