Indulge in the Ultimate Wholesome Snack for Every Lifestyle & Craving
MALAYSIA, 13 March 2025 – Nature Valley, the number one granola bar brand in the world, is thrilled to introduce the newest addition to its popular Crunchy series: Oats & Choco Chips. Designed to satisfy every craving while providing a nourishing boost, this new flavour lets snackers crunch into 100% whole grain oats paired with rich chocolate chips – the ideal treat for anyone seeking a wholesome snack on the go.
Nature Valley’s story began in 1973 with the launch of its original granola cereal. Recognising the demand for portable snacks, the brand revolutionised the category in 1975 by creating the world’s first granola bar – built for every adventure, large or small. Nearly five decades later, Nature Valley remains the global leader in granola bars, with 3.6 billion bars sold each year – translating to 9.8 million bars enjoyed daily worldwide. In today’s world, where nearly 90% of life is spent indoors, Nature Valley continues to make it easy to carry a piece of nature wherever life takes you.
As more consumers prioritise healthier snack choices that align with their active, wellness-focused lifestyles, Nature Valley remains committed to providing wholesome and delicious options that support positive energy and wellbeing. The new Crunchy Oats &
Choco Chips flavour, like all Nature Valley products, is crafted with the finest halal-certified ingredients, free from artificial flavours, colours, and high fructose corn syrup. It’s natural energy, with no asterisks attached.
Built for versatility and convenience, the Crunchy Oats & Choco Chip bar fits seamlessly into any lifestyle or craving. Made to keep up with life’s pace, these two-bar packs are perfect for on-the-go snacking, with one bar to enjoy now and another to save for later or
share the moment with someone else. It’s an ideal desk-drawer staple for professionals between meetings, a simple yet wholesome after-school treat for health-conscious parents, and a convenient source of energy for fitness enthusiasts between workouts.
Embrace Adventure with Nature Valley’s Special Promotion
Starting in March 2025, Nature Valley is excited to launch an exclusive GWP offer! Spend 2 boxes on Nature Valley Crunchy Bars at participating retailers and redeem a limited-edition Campsite Mug at customer service counters, while stocks last. Available in two colours and complete with a fun sticker sheet, this collectible is perfect for adding that dash of adventure to your day.
Nature Valley’s Crunchy Oats & Choco Chips bars are now available at major supermarkets and retailers such as Aeon, Aeon Big, Giant, Jaya Grocer, and Village Grocer.
More information can be found on Nature Valley Malaysia’s Instagram!
