Lifebuoy collaborates with Watsons Malaysia and Kechara Soup Kitchen to provide essential aid and hygiene education to B40 families throughout Ramadan
Kuala Lumpur, 19 March 2025 — Lifebuoy, the world’s leading germ protection soap brand, and Watsons Malaysia joined forces with Kechara Soup Kitchen to organize a heartfelt Ramadan community initiative. This meaningful event was dedicated to supporting underprivileged B40 families, embodying the true essence of Ramadan—unity, compassion, and care.
Recognizing that Ramadan can be particularly challenging for families with limited access to resources, the initiative sought to ease their burdens and ensure they could partake in the celebrations with dignity. In addition to providing essential supplies, the event emphasized the importance of hygiene education, reflecting Lifebuoy’s commitment to public health and well-being.
Expanding Lifebuoy’s Commitment to Community Well-Being
Over the past two years, Lifebuoy has continuously expanded its efforts to support communities in need during Ramadan. This commitment has enabled the brand to reach nearly 2,500 individuals across Malaysia with essential hygiene and daily necessities. Through its ongoing initiatives, Lifebuoy remains dedicated to fostering the spirit of generosity, care, and unity, ensuring that more people benefit from improved well-being during this sacred month.
“For 130 years, Lifebuoy has been committed to promoting hygiene education, believing that proper handwashing can save lives. Our mission goes beyond producing hygiene products—it’s about protecting lives through awareness, education, and access to essential hygiene. In Malaysia, our programs have benefited over 851,000 children and families, aiming to reach 1 million by 2025. Hand hygiene is not just a habit; it’s a vital practice to safeguard future generations,” said Ms Farhana Mohd Nasir, Marketing and CSP, Beauty and Personal Care of Unilever Malaysia and Singapore.
As part of the initiative, vouchers were distributed to families, allowing them to purchase Raya accessories of their choice, ensuring they could celebrate Ramadan and Syawal with gratitude and joy. In addition, interactive booths and the kids’ corner were set up to educate families on the importance of hygiene, reinforcing Lifebuoy’s commitment to building healthier communities.
Fostering Unity and Hygiene Through Education and Engagement
The event featured a Buka Puasa session enriched with traditional Raya elements, complemented by educational activities, including a live demonstration by Dr Tiara on the 7 Steps of Handwashing and a hygiene-themed comedy skit by Nizam Jentik Jentik, blending humor with valuable lessons on cleanliness.
Care packs containing hygiene products and daily essentials were distributed to ensure that families could maintain good hygiene beyond the event.
“Kechara Soup Kitchen has long been committed to helping B40 families, as well as the urban and rural poor. We truly appreciate Lifebuoy’s remarkable initiative and their commitment to social responsibility. This shared dedication, especially during the holy month of Ramadan—a time for giving and compassion—is something we deeply value,” said Mr. Selladurai Perakasam, Marketing Executive of KECHARA Soup Kitchen.
Creating a Lasting Impact
These elements came together to create a holistic program that embodied Lifebuoy’s commitment to promoting health and well-being, particularly among children under the age of 12, the brand’s key audience for hygiene education. The initiative not only addressed immediate needs but also left a lasting impact by equipping families with knowledge and resources to sustain better hygiene practices.
With a special focus on community engagement, Lifebuoy continues to champion hygiene awareness and support for underserved communities, ensuring that more families receive the care they need to thrive beyond Ramadan.
Advocating Hygiene for a Safer, Healthier Malaysia
For nearly a decade, Unilever, through Lifebuoy, has promoted handwashing with soap in Malaysia, targeting to reach 1 million students by 2025. Through hygiene education programs and product donations, Lifebuoy continues its mission to foster healthier lives and support academic success.
As the world’s leading germ protection soap, Lifebuoy has consistently donated hygiene care products to enhance access to hand hygiene for underserved communities.
Since the launch of its outreach programs in Malaysia, Lifebuoy has reached countless children, fostered good handwashing habits, and built a culture of hygiene. The brand continues to expand its efforts, aiming to instill these practices in even more students in the coming years.
