Nutrifood’s Lokalate is expanding its innovative flavour profile in Indonesia with a new strawberry instant coffee mix, aiming to capture the palates of young, adventurous coffee drinkers seeking unique taste experiences beyond traditional caffeine.
This launch follows Lokalate’s history of introducing unconventional, locally-inspired flavours like grilled banana (pisang bakar epe) and fermented glutinous rice (tape ketan) as well as snack-inspired flavour such as popcorn.
Key takeaways: innovate the instant coffee mix category with exciting and novel flavours
