Continuing a legacy of care and shared sustenance during Ramadan
Kota Bahru, 10 March 2025 – Embodying the spirit of unity and compassion, the annual Jaulah Ramadan initiative, led by the Yayasan Didik Negara and supported by MILO®, will reach schools and families across the nation, starting in Kelantan on 9-10 March 2025, followed by Sabah, Kedah, Sarawak, Pulau Pinang and Putrajaya.
While in Kota Bahru, Jaulah Ramadan 2025 hosted the iftar and sahur gathering at Sekolah Menengah Agama Naim Lil-Banat. The event brought together over 900 students, who shared a meal in an atmosphere of unity and togetherness. Through this initiative, Jaulah Ramadan 2025 aims to instil empathy and resilience in students by fostering shared experiences. Additionally, the programme seeks to cultivate the spirit of giving and strengthen community bonds, in line with the blessings of the holy month of Ramadan.
MILO®’s support for Jaulah Ramadan 2025 program extends notably through the distribution of 1,100 “Bakul Ramadan” kits. These kits are designed to deliver valuable nutritional support to communities in need during Ramadan. Each kit includes MILO® 1L packs and MILO® powder, ensuring students have access to nourishing beverages. This initiative underscores MILO®’s commitment to enhancing community well-being through both nutrition and education, in collaboration with the Yayasan Didik Negara’s efforts. Additionally, MAGGI® also contributed cooking essentials for the ‘Bakul Ramadan’ kits as well as the preparation of bubur lambuk as part of the communal cooking, further igniting the spirit of togetherness in this blessed month.
“Jaulah Ramadan 2025 reflects the Yayasan Didik Negara’s commitment to nurturing not just academic excellence, but also values of empathy, resilience, and community spirit. Through this initiative, we aim to provide meaningful support to students and families in need, ensuring they have the essential resources to sustain them during this sacred month. The generosity of our partners strengthens our collective efforts, allowing us to foster a sense of unity and shared responsibility in improving the well-being of our communities,” said Mohd Razi Bin Jaafar, Chief Financial Officer, Yayasan Didik Negara.
“In a year that marks a significant milestone for MILO®, celebrating 75 years of nourishing Malaysian communities, we remain deeply committed to uplifting those in need. Our collaboration with the Yayasan Didik Negara for Jaulah Ramadan 2025 reflects our enduring commitment to the welfare of communities during this sacred month. More than just physical sustenance, this initiative is about fostering connection and strengthening community bonds,” said Norkhayati Mohamed Hashini, Business Executive Officer of Nestlé Ready-To-Drink Malaysia.
YB Fadhlina Sidek, Minister of Education, together with key MoE management personnel, as well as Nestlé representatives, Raja Nurmaria Murni Raja Nur Azmi, Executive Director, Group Corporate Affairs Nestlé Malaysia & Singapore, Ng Su Yen, Business Executive Officer of MILO® Malaysia, Ivy Tan Link Cheh, Business Executive Officer of MAGGI® Malaysia, and Norkhayati Mohamed Hashini, Business Executive Officer of Nestlé Ready-to-Drink Malaysia led the program to engage with the communities of Kota Bahru, underscoring the importance of collective action and the power of shared compassion.
This collaborative effort between MILO® and the Yayasan Didik Negara demonstrates the power of partnership in creating meaningful experiences and providing essential support during the holy month of Ramadan. MILO®’s specially formulation of barley malt, milk, and cocoa, essential vitamins and minerals will help to sustain energy levels, which is particularly important throughout the fasting period during Ramadan. It also meets the Ministry of Health’s Healthier Choice Logo nutrient criteria, ensuring lower fat and sugar content compared to non-HCL chocolate malted beverages, without compromising on taste. This makes MILO® not just a delicious choice but a nutritious one for sahur or iftar.
