Kuala Lumpur, 17 March 2025 – Spring is the season of fleeting beauty and new beginnings where travelers chase the magic of cherry blossoms, but for seven in ten travelers from Malaysia, the dream of witnessing sakura in full bloom turns into disappointment, according to a survey by Klook. Despite planning their trips around the forecasts, the unpredictable shifting weather can affect bloom conditions – which means many arrive too early or too late. This year, Klook is looking to solve the biggest frustration of cherry blossom chasers with an industry-first “No Gloom No Bloom” guarantee.
Travelers Feel Hopeful This Spring to Catch the Cherry Blossoms
The charm of cherry blossoms is evident, with 9 in 10 travelers planning to catch them this year.
Travelers are most excited about
- Scenic Natural Beauty
- Photo Opportunities
- Historic Landmarks with Blossoms
Japan remains as the ultimate destination for cherry blossoms this year, favoured by 78% of travelers. However, the influencing powers of social media have inspired 68% to consider other destinations for their next cherry blossom trip, such as South Korea, Taiwan and Mainland China. According to the latest Klook Travel Pulse survey, Mainland China saw a seven-fold increase compared to previous years and emerged as a top destination for 2025, just slightly behind Japan. Interestingly, Klook found more than half of spring travelers from Malaysia (57%) are unaware that Mainland China boasts its own season of cherry blossom, a true hidden gem waiting to be discovered.
The Cherry Blossom Struggle: Why Catching the Bloom is Harder Than It Looks
Even with forecasts, cherry blossoms have only a 10-day viewing window, compounded by the recent temperature fluctuations experienced by travelers last year. Japan saw unusual weather patterns, including warmer summers and delayed winters in 2024. This caused Japan’s cherry blossoms to bloom 15 days later, and Mount Fuji—Japan’s iconic symbol—was snowless in November, a first in its 130 years of recorded history. Travelers this year are planning with uncertainty.
Top Challenges When Planning a Cherry Blossom Trip
- Predicting the bloom timing
- Finding best spots for bloom
- Dealing with crowded locations
Despite these challenges, the desire for fleeting experiences is much to be desired for this era of travelers who prioritise on experiences during their travels. Klook tracked a 33% increase in spring bookings to North Asia in March 2025, making it one of the most popular seasons to visit. One in three travelers from Malaysia (35%) are also willing to spend at least 20% more on cherry blossom experiences compared to other activities.
Popular Cherry Blossom Experiences
“No Gloom, No Bloom”—Klook Takes the Guesswork Out of Cherry Blossom Season
For this upcoming season, Klook offers travelers peace of mind with an industry-first cherry blossom guarantee.
How It Works:
- Book one of our seasonal Japan tours found on the “No Bloom No Gloom” campaign page.
- If you do not see any cherry blossoms during your tour despite the forecasted bloom schedule, snap a picture.
- Submit your photo to Klook via the form provided in the campaign page, alongside requested details by 6 April 2025, 23:59 (GMT+8:00) for verification.
- Eligible users will receive a promo code of up to 50% off your next tour booking with a 1 year validity period (applicable to all Klook tours, capped at USD$25*[1] [approximately RM112).
Klook is also offering up to 4x KlookCash for tours, hotel, car rental, and transportation bookings in select destinations during the campaign. Learn more https://www.klook.com/en-MY/tetris/promo/nobloomnogloom/.
[1] *T&Cs apply
