Goody Group, known for brands like Star Kombucha, Mamapop, and Chill Cocktail, has launched Cela, a low-sugar, easy-to-drink sparkling beverage in Tropical Orange, Lime, Classic Cola and Berry Grape flavours.
Cela combines 8% kombucha with six types of fibre (Dextrin, FOS, chicory root, angelica root, chamomile and kudzu root) and Vitamin C, promoting digestive, gut health and immunity. The company positions Cela as a guilt-free soda, catering to the growing consumer demand for healthier beverage options.
Cela’s lime flavour is derived from genuine lime extracts, ensuring an authentic taste unlike synthetic alternatives.
Cela’s packaging boasts a modern, minimalist design with vibrant colours for a clean and energetic look, while its aluminum cans reflect a commitment to sustainability through high recyclability.
Goody’s approach in innovation is to improve existing products over creating entirely new ones, combining familiar ingredients to maintain great taste, while enhancing health benefits.
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Key takeaways: low-sugar healthy soda with kombucha, fibre and vitamin C
