The Vietnamese energy drink market has recently witnessed the arrival of a vibrant new contender: Sting Blueberry. Beyond its striking blue hue, the drink’s launch is underpinned by the assertive tagline “Dám Nghĩ Dám Làm” (Dare to Think, Dare to Do), signalling a strategic move to capture the attention of a specific, ambitious consumer demographic.
The blueberry flavour aims to appeal to a wider audience, particularly those seeking a more refreshing and palatable alternative. Sting’s striking blue hue, designed for visual impact, aims to establish a memorable and distinctive brand identity, capitalising on its ‘Instagrammable’ appeal.
Key takeways: new flavour with Instagrammable appeal
