Thailand’s TC Pharmaceutical Industries (TCP) has recently introduced Hopster Signature Hop Soda during Dry January, a period where people abstain from consuming alcohol for the entire month of January. This new drink is strategically positioned as a sophisticated non-alcoholic alternative, with packaging that mirrors the aesthetic of traditional alcoholic beverages, distinguishing it from the existing, more vibrantly packaged Hopster range (Raspberry Rose, Japanese Plum and Original).
Hopster Signature Hop Soda offers a guilt-free experience with zero sugar, calories, and alcohol, while still retaining the signature hop flavour found in all Hopster beverages.
Key takeaways: crafted to be a direct and compelling alternative to alcoholic drinks
