Fruity Mix and halal-certified, Vimto Mixed Fruit Cordial ensures a perfect blend of
tradition and localising global taste for every Malaysian palate
KUALA LUMPUR, 24 MARCH 2025 – Building on one hundred and ten years of global heritage, an extensive worldwide presence and a sustained commitment to quality, Vimto, the iconic fruity beverage, that originated in Manchester, England, is officially launching in Malaysia. Renowned globally for its distinctive fruit blend recipe that is a well-kept secret, Vimto is delighted to offer a halal-certified unique three-fruit blend refreshment tailored to Malaysia’s palate. This launch makes Malaysia the first country in South East Asia where Vimto has established a presence. The company has bold plans for the region to cater to the market of over 600 million people living in ASEAN.
Vimto’s success story continues under the leadership of Matt Nichols, the International Commercial Director and fourth-generation leader from the founding family. Nichols has driven Vimto’s impressive global expansion, making it a household name in over 60 countries. His vision is clear in continuing to evolve the brand to various customer segments and formats, while staying deeply connected to its roots.
A Vision Rooted in Legacy, Innovation and Growth
“Vimto’s success is built on long-term commitment and meaningful partnerships,” said Matt Nichols, Vimto’s International Commercial Director. “We don’t just enter markets—we invest in them. Malaysia’s diversity and vibrancy make it a strategic hub for our Southeast Asian expansion.
For Vimto, Malaysia is more than a launchpad—it embodies inclusivity, celebration, and community. With a strong food culture, established retail network, and demand for quality halal-certified products, it is an ideal market.
Vimto has long been a Middle Eastern favourite, particularly during Ramadan, with over 135 million litres 1 sold annually. Now, Malaysians can enjoy this iconic beverage, thoughtfully crafted to complement local traditions.
“Malaysia embodies togetherness and tradition, while Vimto’s rich heritage and commitment to quality make it a natural fit for festive occasions,” explains Matt. “As we mark our 102nd Ramadan in the Middle East, we are excited to celebrate our first in Malaysia with our signature blackcurrant, grape, and raspberry blend. And this is just the beginning of our journey in becoming part of the nation’s celebrations.
While rooted in heritage, Vimto continues to evolve. “Growth is about refining and adapting to consumer needs while maintaining our distinctive taste,” says Matt. “Whether enhancing recipes or introducing new flavours, the brand remains committed to excellence and consumer satisfaction.”
Building Long-term Partnerships
Vimto’s journey has been shaped by family values, adaptability, and a drive to bring people together. As it enters the Malaysian market, the brand is committed to creating lasting connections through its refreshing, halal-certified beverage—made for Malaysia’s tastes, and the world’s joy.
In Malaysia, Vimto has built a strong foundation by working with Socma Trading (M) Sdn. Bhd. as the official distributor and Universal NutriBeverage Sdn. Bhd. as the local manufacturer. This strategic partnership ensures the highest quality production standards while making Vimto widely accessible across the country.
Vimto’s strategic approach to growth focuses on long-term, sustainable relationships with distributors and retailers across Malaysia. By prioritising these partnerships, Vimto ensures its presence across the nation, making it accessible to all.
“We’re excited to be part of Vimto’s official entry into Malaysia,” said Eugene Yeo, Executive Director of Socma Trading (M) Sdn. Bhd., “Vimto’s rich heritage and refreshing taste resonate with Malaysia’s festive culture and diverse consumer preferences. This partnership presents a valuable opportunity to introduce a globally cherished brand to Malaysian homes, complementing the evolving tastes of Malaysian consumers. We are dedicated to ensuring its widespread availability across the country.”
According to Terence Kuah, Director of Universal NutriBeverage Sdn. Bhd., “We’re proud to work in partnership with Vimto International as their authorised local manufacturer in Malaysia. We have more than 50 years of beverage manufacturing experience, embracing high quality standards and strict halal standards. We are committed to adhering to the stringent quality standards of Vimto and making Vimto a staple for Malaysian consumers”.
Since its initial entry through 99 Speedmart in October 2024, Vimto has rapidly expanded to major retailers such as AEON, Giant, Mydin, TF Value-Mart, Seibu, Sogo, Isetan and many more supermarkets making it easily accessible to consumers across the country.
For more information and festive promotions, please visit Vimto Malaysia’s webpage or their social pages on Instagram and Facebook.
