F&N’s est Cola Malaysia is promoting dirty cola by encouraging consumers to mix their est Cola with F&N’s Teapot Krimer Sejat to create a special drink to break the fast during Ramadan.
Dirty soda is a US-based beverage trend, especially popular in Utah, where soda is customised with cream/creamer, flavoured syrups or fruit juices. TikTok has been instrumental in its rise in popularity.
F&N’s new promotion leverages its existing product portfolio to introduce a unique beverage experience.
Key takeaways: adopting international influences to stimulate demand and generate fresh experiences
