Customer Care and Ownership Journey a Central Focus and Long-term Commitment for JAECOO Malaysia
JAECOO Malaysia credits the support of fans and first movers for the brand’s steady advancement in the Malaysian market. Proving to be a premium off-road SUV brand to be reckoned with, JAECOO continues to draw interest for its trifecta formula of a dynamic product line-up, competitive pricing strategy, and growing network of experienced retailers and after-sales support.
“The excitement and positive feedback we constantly receive, even before a JAECOO vehicle reaches Malaysian shores, is incredible. We truly appreciate the fans and first movers who have a great deal of trust in JAECOO. This trust is something we take great care to uphold as a key responsibility,” said Emily Lek, Vice President of JAECOO Malaysia.
Since its entry in 2024, JAECOO is responsible for the delivery of over 9,000 JAECOO vehicles on Malaysian roads to date and a network of 45 dealerships nationwide.
Over 200 guests comprising JAECOO owners were hosted at the first ever JAECOO Gala Dinner against the breathtaking backdrop of the Petronas Twin Towers and KL city skyline. The celebration served as an opportunity for JAECOO to showcase its commitment to fostering a strong, close-knit community among its owners, through a sense of camaraderie and shared experiences.
In the spirit of capturing its ‘From Classic, Beyond Classic’ brand essence, JAECOO curated activities for guests to enjoy such as batik paintings of J-Club designs and motifs. The integration of an Artificial Intelligence Sketch Bot which developed personalised portraits also added to the celebration’s theme of bespoke experiences with a nod to the brand’s focus on cutting-edge technology.
The J-Club is unique in Malaysia. It is an owners’ club pioneered and driven by the JAECOO brand itself. J-Club memberships are automatic and come into effect as soon as a customer begins their ownership journey with a new JAECOO vehicle through an authorised dealer. JAECOO owners enjoy access to all events and activities organised for J-Club members across the nation.
Since its inception, the J-Club has organised several exciting events nationwide. Notable gatherings include a J-Club Drive Event in Johor Bahru (January 2025), where 30 participants embarked on a scenic drive between Plentong and Desaru. Further to this, the J-Club also organised a Northern Region Gathering in Penang (February 2025) as a post-Chinese New Year celebration attended by 200 guests. The calendar now adds the JAECOO Gala Dinner 2025 as yet another memorable event in the relationship between the brand and its valued JAECOO owners.
With more exciting activities on the horizon, JAECOO Malaysia indicated its long-term commitment to curating a premium ownership experience centred around customer care and building a sense of community among J-Club members.
Speaking about the future, Lek, added, “Looking ahead, we are excited about 2025 and the milestones to come. It is all about raising the bar and serving our customers to the best of our abilities.”
In a build-up to its official public preview, JAECOO also showcased its highly anticipated J8 Premium SUV at the JAECOO Gala Dinner. The J8 SUV will also be on preview to the public from 27 to 31 March at the 1Utama Shopping Centre (GF Luxe).
For more details about JAECOO Malaysia, visit www.jaecoo.com.my and keep up to date by following JAECOO Malaysia social platforms.
