23 March 2025, SEPANG – This Hari Raya, Malaysia Airports presents a one-of-a-kind campaign, blending the nostalgia of 80s and 90s memories with a bold, comic-inspired twist. Before the internet and paid TV, many Malaysians found joy in reading magazines and comic books, making local comics a beloved part of everyday life. Running from now until 30 April 2025, the Riang Riuh Raya celebration transforms KLIA into a vibrant, living comic strip, imaginatively brought to life and hand drawn by Jepah Studio. This immersive experience captures the warmth, humour, and timeless charm of Raya in a way never seen before.
Rooted in the joy of balik kampung traditions, the campaign brings to life an illustrated kampung scene, featuring bold black outlines, exaggerated details, and larger-than-life characters. From playful, oversized caricatures to interactive storytelling elements, passengers will feel as if they’ve stepped into a whimsical Raya of an artfully crafted world, where tradition meets fun in the most visually striking way.
“We are excited to bring a fresh and visually captivating Raya celebration to our travellers this year. By blending the nostalgia of balik kampung traditions with a bold, comic-inspired twist, we aim to create an experience that is both heartwarming and engaging. This campaign reflects our commitment to delivering joyful and memorable moments while celebrating in a way that feels both familiar and creatively unique” said Hani Ezra Hussin, Senior General Manager, Commercial Services for Malaysia Airports.
Steps Into a Comic World Raya Celebration – Packed with Fun & Rewards!
This campaign brings the festive spirit to life with a playful, comic-inspired twist at all international airports! Enjoy exciting activities, lively performances, and exclusive shopping rewards as the airport transforms into vibrant Raya sketches. Don’t miss out on the fun as every moment is a page worth turning!
- Pentas Rentak Riuh Activities & Performances: A lively hub of festive fun, where culture, music, and hands-on activities come together! From interactive workshops and traditional craft-making to spirited musical performances and cultural showcases, the stage is set for a truly immersive Raya experience.
- Exclusive Raya Packets (Promo ends 18 April): Spend RM200 in a single receipt at participating outlets in KLIA Terminal 1, KLIA Terminal 2, Penang International Airport, Langkawi International Airport, Kuching International Airport, and Kota Kinabalu International Airport to receive a set of exclusive Raya packets.
- Exclusive Raya Gift (Promo ends 18 April): Spend RM500 in a single receipt at participating outlets in KLIA Terminal 1 and Terminal 2 to receive an exclusive, hand-sewn zipper coin pouch crafted by the local women community. More than just a pouch, each piece is a testament to skilled craftsmanship, featuring intricate stitching and traditional fabric patterns inspired by Malaysia’s rich heritage. Designed to be both stylish and practical, the pouch is compact yet spacious enough for your small essentials. This limited-edition pouch not only adds a unique touch to your travels but also supports and empowers local artisans. A thoughtful keepsake with a story in every stitch!
This Raya, Malaysia Airports celebrates tradition while embracing new beginnings and staying agile to drive strategic growth, and enhance service excellence for an elevated airport experience.
Visit www.malaysiaairports.com.my for more information or follow us on Instagram and Facebook at @shopmyairports.
