Home Lifestyle Malaysians Consumed Up to 6 Million Fewer Calories Through Scott’s Raya Campaign

Malaysians Consumed Up to 6 Million Fewer Calories Through Scott’s Raya Campaign

From left to right: Mawardi Yunus, Ruby and Amir Nanawi with the Scott Kitchen Towel mascots and goodie bags filled with exclusive merchandise.

KUALA LUMPUR, 28 March 2025 – Following Scott’s groundbreaking initiative aimed at  encouraging healthier indulgence, the paper towel brand revealed that its “Kalori Kurang,  Raya Lebih Riang” movement helped Ramadan bazaar-goers reduce calorie intake by up  to 6 million calories.

Oil from ayam goreng being absorbed by Scott Calorie Absorb Towels which can help reduce excess oil by 127 calories per sheet.

Present across three major Ramadan bazaars namely Bazar Ramadan Stadium Shah Alam,  Bazar Ramadan USJ 4 and Bazar Ramadan Dato Keramat AU1, Scott distributed an  astonishing 49,040 sheets of its Scott Calorie Absorb Kitchen Towels. Each sheet is tested  and proven to be able to absorb up to 127 kcal which equates to more than 1 teaspoon of  excess oil, therefore, eliminating an estimate of up to 6,228,080 kcal from delicacies like  keropok lekor, cucur udang, and ayam goreng.

A two pack of Scott Calorie Absorb towels.

Scott also partnered directly with Ramadan bazaar vendors who incorporated Scott Calorie  Absorb Kitchen Towels into their food preparation and serving processes. Before serving  customers, vendors would dab Scott Calorie Absorb Kitchen Towels on freshly prepared  dishes to remove excess oil, allowing the authenticity and flavour of beloved Ramadan  specialities to remain intact while significantly reducing calorie content.  

“What these numbers really demonstrate is that making simple but practical modifications to  how we enjoy our foods can have an enormous collective impact,” explained Yap Li Vern,  Marketing Manager of Scott. “Our ‘Kalori Kurang, Raya Lebih Riang’ movement  showcases a straightforward method that helps to improve the nutritional profile of dishes  without significantly altering cooking or eating habits.” 

Bazaar vendors at Bazaar Ramadan Stadium Shah Alam using Scott Calorie Absorb Towels to help make their traditional delicacies healthier by removing up to 127 calories of excess oil.

Scott’s initiative stands as a response to the growing national concern about rising obesity  rates, with Malaysia having the highest obesity rate in Southeast Asia. By reimagining a  household staple as a practical tool to reduce oil consumption, Scott has pioneered an  approach that honours Malaysian culinary traditions while empowering Malaysians with  effective methods to indulge more healthily. 

The campaign goes beyond Ramadan bazaar takeovers. In the spirit of Ramadan and  upcoming Hari Raya celebrations, shoppers who spend a minimum of RM60 in a single  receipt on any participating products of the Kimberly-Clark Nationwide Raya Promo, which  includes Scott Calorie Absorb Kitchen Towel, will receive a classy 2-tier ceramic dessert  stand. Meanwhile, those spending at least RM20 in a single receipt can join the contest to  win a Gold Bar worth RM50,000. The promo ends on 15 April 2025. 

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