Bangkok, 26 March 2025 — Suntory PepsiCo Beverage (Thailand) Co., Ltd., a manufacturer and distributor of beverages under the Suntory and PepsiCo brands in Thailand, announces its outstanding achievements over the past seven years, marking consistent average growth of 8.2%, double the overall growth rate of Thailand’s non-alcoholic beverage market. The company reveals its strategic plans for 2025, continuing the “Must Win” strategy to strengthen its presence in carbonated soft drinks, ready-to-drink tea and coffee markets; accelerate growth in the energy drink category; develop innovative products served to health-conscious trends; bring joy and excitement to consumers through engaging marketing campaigns; and emphasize interactive consumer experiences and compelling content to foster deeper consumer connections. Moreover, Suntory PepsiCo Thailand remains committed to driving business growth while sustainably upholding social responsibility and environmental stewardship to become “The Most Beloved Beverage Company in Thailand with True Gemba Centricity.”
Mr. Tanuj Chadha, Chief Executive Officer of Suntory PepsiCo Beverage (Thailand) Co., Ltd., proudly stated, “Over the past seven years, Suntory PepsiCo Thailand has achieved consistent growth. We significantly improved our market share in the carbonated soft drink segment, especially in low and no-sugar categories, aligning with the growing health-conscious consumer trends. Moreover, we were the first player to use 100% recycled PET bottles (rPET) in Thailand’s beverage market, reinforcing sustainable resource utilization and aligning with the growing eco-friendly trend. These accomplishments clearly demonstrate our leadership position in Thailand’s beverage market, driven primarily by our ‘Must Win’ strategy, which includes.
1) Strengthen Core of carbonated beverages by launching new flavors, particularly products with low and no sugar, delivering outstanding performance with an average growth of 16.1% for Pepsi Zero Sugar.
2) Portfolio Transformation with healthier and great-tasting innovative products across beverage categories, including exciting new flavors for ready-to-drink Oolong Tea ‘TEA+’ and ready-to-drink ‘BOSS’ Coffee. We also deliver unique consumer experiences through new energy drink like Sting.
3) Win with Customers via reach and exceptional service by outlet and category expansion nationwide, offering the right products with the right shopper experiences and leveraging AI Technology to add future capabilities.
4) Insulated Long Term by efficient operations and fostering sustainability
- The company has delivered quality and safety products that meet food standards as well as respond to consumers’ demand with high-efficiency production lines that could produce an average of 1,300 million liters per year. The company is dedicated to efficient water management to minimize water loss at every production stage, using less than 1.40 liters of water to produce 1 liter of beverage. We also promote water conservation through the ‘Mizuiku’ program, continuously raising awareness about the importance of water resources and the environment among the youth since 2019.
- Continue to expand sustainable packaging management by actively promoting proper segregation and collection of used PET bottles for recycling into new ones, called ‘Bottle-to-Bottle Recycling.’ Apart from being the first player using 100% rPET bottles in Thailand’s beverage market, we have expanded using rPET 100% bottles to Pepsi and TEA+ portfolios- now covering 18 SKUs, representing the highest adoption of rPET bottles in the beverage market. These initiatives enabled the company to significantly reduce the use of Virgin PET plastic by over 8,300 tons (March 2018 – December 2024).
5) Develop an organization by enhancing employees’ capabilities to reach their full potential while growing alongside the company and building a truly employee-centric culture. These efforts have earned us numerous prestigious recognitions. Most recently, Suntory PepsiCo Thailand was named one of the ‘Top 50 Companies in Thailand 2025’ by WorkVenture, recognized as one of the most desirable workplaces for the young generation for the second consecutive year (2024–2025).”
Mr. Anawat Sangkhasap, Chief Marketing Officer at Suntory PepsiCo Beverage (Thailand) Co., Ltd., said, “Suntory PepsiCo Thailand’s success stems from our deep understanding of consumer behavior and our relentless innovation in product development and consumer experience. Over the past few years, consumer behavior has shifted significantly—with growing health consciousness, willingness to spend for new and joyful experiences, and increased sustainability awareness. Consumers now also seek products that deliver real value for money. Overall, the beverage market continues to grow steadily, particularly in low or no-sugar products across carbonated beverages and energy drink categories. We are actively advancing the carbonated soft drink market by refreshing our brand image and proposition to better connect with Gen Z consumers. We are also accelerating our premium ready-to-drink tea and coffee portfolio, which continues to gain popularity. At the same time, we are penetrating the energy drink segment and implementing integrated 360-degree marketing campaigns across all product categories to effectively reach consumers nationwide.”
Mr. Yosayut Sahawatcharin, Chief People & Culture and Corporate Affairs Officer at Suntory PepsiCo Beverage (Thailand) Co., Ltd., stated, “Beyond business growth, Suntory PepsiCo Thailand is deeply committed to cultivating a strong performance-driven culture guided by a ‘People-First’ concept, nurturing and empowering our employees to grow alongside the company. We offer opportunities to enhance their capability and build career paths across various functions—whether they are based at our headquarters or manufacturing plants. Diverse working experiences and career growth, including regional and global exposure, have also been provided for high-potential talent. Additionally, we encourage active employee engagement and foster an inclusive culture, creating a workplace where everyone is encouraged to speak up, share ideas, and truly feel part of the organization. Importantly, we champion social and environmental initiatives that reflect our commitment to sustainability and our corporate value of ‘Growing for Good.’ These efforts make Suntory PepsiCo Thailand a desirable workplace where people thrive.”
