Vida Zero is now available in Malaysia in a larger volume, still offering zero calories, zero sugar, and zero colouring. The larger pack size covers Salty Lychee, Green Apple and Original Citrus flavours.
To celebrate Raya, Vida Malaysia is also offering Vida Zero in festive packaging featuring seven designs, each with festive-related messages on the packaging. The beverage’s festive campaign features actor Zul Ariffin.
Key takeaways: festive marketing and bigger volume for sharing
