YanKer Shop Food Co., Ltd. (盐津铺子), the Chinese snack food company that focuses on traditional Chinese flavours, announced in February 2025 of a plan to establish a wholly-owned subsidiary Yanjin Food (Thailand)Co., Ltd. and invest in the construction of a production base in Thailand.
The project’s investment amount is approximately RMB 220 million (USD 30 million). The primary focus will be on building a smart production base with konjac and potato chips as core products.
This follows an early January 2025 announcement of plans to establish a Vietnamese subsidiary, Yanjin Food Vietnam Co., Ltd., to support the company’s overseas business strategy.
Key takeaways: Chinese snack company expands its foodhold in Southeast Asia