Ichitan has launched Ichitan Tea Play, a ready-to-drink green tea made from premium young tea leaves. This invigorating drink boasts twice the natural caffeine from tea leaves, combined with a refreshing mixed fruit flavour that balances sour and sweet notes.
Energy is a sought-after benefit, but consumer preferences vary, with some opting out of energy drinks and ready-to-drink coffee. Ichitan Tea Play is positioned as a natural energiser, providing consumers with a refreshing and invigorating alternative to traditional energy drinks or coffee.
For summer relief, Ichitan has launched Green Tea with Chrysanthemum and Honey, a refreshing green tea with fragrant chrysanthemum, in a wide-mouth bottle.
Key takeaways: emphasise the natural energy benefits of RTD tea
