Wonhae DIY Cafe has launched at Beanspot within Alfamart locations in Indonesia. This pouch drink, influenced by Korean beverage trends, is designed for consumption by pouring it over ice. These Korean Pouch Drinks are available in three flavours: Peach Lemonade, Pineapple Lemonade and Blue Lemonade.
Akasha Wira International, an Indonesian company, created Wonhae to offer affordable, halal-certified Korean-inspired products to Indonesian consumers.
Key takeaways: make Korean-inspired products accessible to a wide local audience