Suntory PepsiCo Beverage (Thailand) Co., Ltd. will invest THB 1 billion in 2025, marking the largest investment in seven years since the joint venture between Suntory and PepsiCo in Thailand, revealed Mr. Tanuj Chadha, Chief Executive Officer of Suntory PepsiCo Beverage (Thailand) Co., Ltd., according to a report by Prachachat Business Newspaper.
To meet the rising market demand for carbonated soft drinks, Suntory PepsiCo is making a major investment to boost production capacity at its Saraburi factory by 50%.
With a current market share of 39.1%, placing them second, Pepsi aims to capture 40% of the market in 2025.
In 2024, the cola segment grew by 4-5%, and despite a slower start in 2025 due to cooler weather, the company remains optimistic about continued growth. This confidence stems from the anticipated hot season, which typically drives 35% of annual sales.
