Vitaday aims to help Thai consumers achieve a more relaxed state of mind with its new Vitamin Water, containing Vitamin B and GABA. These ingredients promote brain relaxation, alleviating stress and anxiety. Vitaday’s latest product is designed for everyone, whether studying, working, exercising or seeking a refreshing beverage for any occasion.
The brand emphasises that stress triggers the release of neurotransmitters, causing anxiety, insomnia and agitation. However, GABA works to regulate these neurotransmitters, resulting in reduced anxiety, relaxation, boosted brain function and easier sleep.
With proper hydration, Vitaday’s marketing highlights that their new drink, containing a B-complex vitamin, particularly B6, aids in sodium excretion.
Vitaday has also presented its drink as a solution for dry skin prevention through hydration, while also providing support for brain function and memory.
Vitaday also suggests its drink as a helpful addition to relaxation techniques like listening to music or reading before bed, to address insomnia.
Vitaday promotes its new drink with vitamin B, GABA and magnesium for both pre and post-workout consumption, claiming it boosts metabolism and endurance before exercise, and supports muscle recovery and reduces cramps after.
Key takeaways: create more use cases for vitamin B and GABA
