Manchester City, the first men’s team to win the Premier League title in four consecutive seasons in 2024, has signed up Wake-Up 247 as its new regional partner. With over 100 million followers across Southeast Asia, Manchester City’s popularity is particularly evident in Vietnam, where they’ve achieved the Premier League’s largest follower growth in the last ten years.
The deal will see the energy drink brand becoming the Club’s Official Energy Drinks Partner in Vietnam.
To connect with their expanding Vietnamese fanbase, Manchester City and Wake-Up 247 are launching co-branded merchandise featuring the City badge and player images, alongside local fan engagement events.Wake-Up 247 branding will be displayed on the Etihad Stadium’s pitch-side LED advertising.
Key takeaways: sports marketing
