Helping Them Build Confidence and Entrepreneur Skills
Kuala Lumpur, 2 April 2025 – Safi, Malaysia’s No. 1 Halal skincare and personal care brand, continues its mission to empower women by instilling confidence and equipping them with the skills needed to build a brighter future. In collaboration with Watsons Malaysia, Safi conducted the “Bengkel Keusahawanan & Keyakinan Diri” initiative; a program designed to impart essential entrepreneurial skills while promoting self-reliance and independence among women.
In the spirit of giving back during the holy month of Ramadan, Safi hosted a special Buka Puasa session for the women and single mothers of Rumah Titian Kaseh. This gathering embraced the essence of togetherness and generosity that defines this sacred season, underscoring the Islamic practice of providing meals to those in need, which fosters blessings and aligns with core teachings of being a Muslim. This heartfelt gesture reflects Safi’s commitment to holistic empowerment, nurturing both personal growth and spiritual well-being.
As part of this initiative, women from Rumah Titian Kaseh participated in a specially curated workshop that aligns with Safi’s ongoing efforts to uplift and support women on their journey toward self-sufficiency and empowerment. The workshop was graced by the esteemed presence of Yang Berbahagia Tan Sri Shahrizat Abdul Jalil, Chairman of Malaysia Women and Family Affairs Council (HAWA Malaysia), and her team from HAWA, who engaged with participants, adding a special touch to the event, making it special and meaningful.
Recognizing that women thrive when given the right opportunities and support, Safi remains dedicated to fostering empowerment. The “Bengkel Keusahawanan & Keyakinan Diri” initiative offers participants the chance to develop valuable skills through two specially designed sessions:
- Skincare Bouquet Arrangement Workshop: A creative session where participants craft unique bouquets using Safi skincare products, encouraging creativity and entrepreneurial skills.
- Skincare & Personal Care Grooming Workshop: A session focused on enhancing personal grooming and boosting confidence, using Safi’s skincare and personal care products.
To reinforce its commitment, Safi proudly announces a RM10,000 donation to Rumah Titian Kaseh along with a one year supply of Safi products to the home.
“At Safi, we believe that empowerment transcends skincare; it encompasses building confidence and equipping women with the skills to shape their futures. Through initiatives like today’s workshop, we aim to inspire and uplift women, helping them unlock their full potential,” said Kazlina Kassim, Brand & Insights Specialist at Safi Malaysia.
Biasiswa Siswi Safi Returns for a Second Year
At the workshop, Safi unveiled a film titled “Serlah Seri Diri, Anugerah Dihayati,” which follows the inspiring journey of Seri, a young woman whose unwavering determination drives her to pursue her dreams. Through her story, the video highlights that while life offers us many opportunities, it is what we choose to do with them that shapes our destiny. More than just a narrative, the commercial embodies the spirit of hope and resilience that Safi seeks to inspire in every young woman.
Safi is proud to announce the return of the Biasiswa Siswi Safi Program for its second year. This scholarship initiative is dedicated to supporting young women in their pursuit of higher education, ensuring they have the financial support to achieve their academic aspirations and emerge as the future leaders of Malaysia.
With a total scholarship fund of RM1,000,000*, Safi believes that education is the key to transforming futures. The brand is committed to championing this journey for young women in Malaysia, recognising their potential to drive the nation’s progress and inspire generations to come.
Experience Exclusive Promotions and Free Gifts at the Safi Roadshow
Join us at the Safi roadshow taking place at IOI City Mall, Putrajaya from 23 to 27 April 2025. This event will feature attractive promotions, special discounts, and exclusive free gifts with purchases. Catch this roadshow and be a part of this exciting experience!
For more details on the Biasiswa Siswi Safi Program, visit https://biasiswasiswisafi.com.my/ or follow Safi Malaysia on social media: Facebook: https://www.facebook.com/SAFI.MY and Instagram: https://www.instagram.com/safimalaysia/
*Refer to the full T&Cs, visit https://biasiswasiswisafi.com.my/
