Indonesia’s Kalbe Farma has unveiled Extra Joss Ultimate, a new energy drink that contains green coffee extract, Korean ginseng and vitamin B complex (B3, B6 and B12). This new energy drink uses natural energy sources like green coffee extract and Korean ginseng to appeal to consumers seeking healthier energy options.
The relative lack of innovation in the Indonesian energy drink category positions Extra Joss Ultimate as one of the more appealing choices for consumers seeking something beyond the ordinary.
Key takeaways: natural energy
