Introducing Dedicated Rest Stops on Mittraphap Road to Promote Road Safety and Help Reduce Traffic Accidents During Songkran 2025
Bangkok, 10 April 2025 — Sting Energy Drink by Suntory PepsiCo Beverage (Thailand) Co., Ltd.—manufacturer and distributor of beverages under the Suntory and PepsiCo brands in Thailand—has joined forces with Nakhon Ratchasima Province, Petroleum Thai Corporation Co., Ltd., and Publicis Groupe Thailand to launch the “Refuel Your Spirit, Arrive Home Safely” campaign. This campaign aims to enhance road safety and help reduce accidents during the 2025 Songkran holidays by providing designated rest stops for travelers on Mittraphap Road in Nakhon Ratchasima. These “power-up” stops will be available at all 11 participating PT service stations during both peak travel periods: April 11–12 and April 16–17, 2025. The initiative reaffirms turning corporate values of “Giving Back to Society” into actions.
The Songkran holiday marks one of Thailand’s busiest travel periods, with millions of people heading back to their hometowns or taking vacations. Unfortunately, this period also experiences a significant increase in road accidents, especially during the notorious “7 Dangerous Days of Songkran” (April 11–17). Data from the Road Accident Prevention and Reduction Center, under the Department of Disaster Prevention and Mitigation, Ministry of Interior, indicates that during the 2024 Songkran festival, there were 2,044 reported road accidents resulting in over 287 fatalities. Mittraphap Road, a major highway passing through Nakhon Ratchasima and serving as the primary route to the northeastern region of Thailand, notably accounted for 303 accidents, resulting in 181 deaths.
Mr. Anawat Sangkhasap, Chief Marketing Officer at Suntory PepsiCo Beverage (Thailand) Co., Ltd., said, “At Suntory PepsiCo Thailand, we deeply care about the safety and well-being of everyone traveling during Songkran. One of the key causes of road accidents is driver fatigue and drowsiness, which can result from prolonged driving without adequate rest. This is why Suntory PepsiCo Thailand, through Sting Energy Drink, in collaboration with our partners, have launched the ‘Refuel Your Spirit, Arrive Home Safely’ campaign to provide special rest stops designed to refresh both drivers and their vehicles. At 11 designated rest stops, we distribute Sting Energy Drinks to help drivers stay refreshed on long drives. One of these rest stops, called the ‘Sting Pit Stop,’ offers additional services, such as relaxing massages, refreshing cold towels, fun games with prize giveaways, and basic car care, including engine cooling and windshield cleaning. Visitors will also receive a sprinkle of holy water to bless them with safe and auspicious journeys. The Sting Pit Stop will be available during the peak traffic periods before and after the Songkran festival, covering both outbound travel for those returning home and inbound routes for travelers heading back to work. In addition, we also provided Suntory PepsiCo Thailand’s beverages to frontline officers working throughout the holiday period, helping them remain energized, refreshed and cheered up throughout their shifts.”
Mr. Chaiwat Chuenkosum, Governor of Nakhon Ratchasima Province, said, “Mittraphap Road is the busiest route in the northeastern region of Thailand and serves as the first key connection point between central and northeastern region (Isaan) passing through Nakhon Ratchasima province, known as the gateway to Isaan. On average, 1.2 million vehicles—cars, buses, and trucks—pass through this highway annually, making this road particularly prone to high accidents. In collaboration with all sectors, Nakhon Ratchasima has integrated efforts to prevent and reduce road accidents during Songkran festival which aligns with the government’s policy of zero fatalities and accident reduction. This year, we greatly appreciate Suntory PepsiCo Thailand and its partners for launching this meaningful campaign. We believe this initiative will effectively promote greater road safety and help reduce road accidents, ensuring that people can travel home safely and enjoy the Songkran festival with their loved ones.”
Outbound from Bangkok (April 11–12):
- Saraburi 5
- Pak Chong
- Pak Chong 2 (Special services available at the Sting Pit Stop)
- Sikhio
- Nakhon Ratchasima 11
- Nakhon Ratchasima 6
Inbound to Bangkok (April 16–17):
- Kaeng Khoi 2
- Nong Khae
- Pak Chong 3 (Special services available at the Sting Pit Stop)
- Sikhio 6
- Sung Noen 5
More information, please visit Facebook Fanpage: Sting Thailand or https://www.facebook.com/stingenergydrinkthailand
