137 Degrees, a major almond milk brand in Thailand, has revealed three key opportunities in the health beverage business, reported prachachat.net.
Arisa Aramwatananont, Managing Director and Founder of Simple Foods Company Limited, revealed that Thai consumers of all ages are increasingly opting for healthier food and beverage choices over sugary drinks. While prioritizing nutritional value and origin, they still seek products that offer appealing taste, modern packaging, convenience, and easy availability. This shift is also driving demand in the B2B sector, with HORECA businesses actively seeking lactose-free options like almond milk to cater to their customers.
According to Arisa, Thailand’s almond milk market experienced a robust 23% growth from THB 671 million in 2023 to around THB 825 million in 2024. This impressive expansion is driven by the increasing consumer preference for health food and beverages, a trend that is projected to maintain its strength in both 2025 and 2026.
For the second year in a row, the company recently announced the renewal of their brand ambassadorship with Araya Alberta Hargate, a well-known actress and celebrity.
Aiming for double-digit growth in 2025, 137 Degrees will implement proactive product and communication marketing strategies. According to Arisa, the brand will prioritize maintaining its leading position with Thai and regional consumers by focusing on content creation and e-commerce marketing. Their communication will highlight product benefits and lifestyle integration, online information, product and service quality and promotions – all key factors for today’s online-savvy consumers.
