Jia Jia Singapore Manufacturing Pte Ltd (Jia Jia) has launched its latest Jia Jia Manuka Honey Drink in Singapore. Hydrating and naturally sweetened with New Zealand Manuka honey, this beverage is low in sugar and free from artificial flavours.
The drinks are available in the following flavours:
- Original Manuka Honey
- Manuka Honey Passion Fruit
The origin of honey is crucial in marketing honey-sweetened beverages, and New Zealand’s manuka honey conveys an image of high quality. In addition, honey, a natural sweetener, appeals to consumers who avoid artificial sweeteners.
Key takeaways: natural sweetener and the importance of origin of honey in marketing
