Katinat, one of the prominent coffee brands in Vietnam, is implementing a product diversification strategy by expanding its menu beyond beverages to enhance customer retention, drive higher order values and improve operational efficiency.
Katinat Kitchen launches with four dishes: chicken salad, tomyum spaghetti, beef burrito, and chicken burrito. However, Katinat is initially testing the menu at only a few Ho Chi Minh City locations.
The coffee chain has recently unveiled Iki Matcha Tofu Pudding and Iki Matcha Latte. The matcha tofu pudding is a unique dessert where the delicate sweetness of Matcha meets the silky coolness of tofu pudding for a layered flavour sensation.
Key takeaways: Japanese-inspired tofu pudding and beyond beverage strategy.
