KDPB Tengku Ampuan Pahang graces the event, joining thousands in a celebration of nutritious goodness
Pahang, 20 March 2025 – MILO® Malaysia Breakfast Day (MBD) 2025 made a grand return to the East Coast with a remarkable turnout in Kuantan, as over 12,000 Malaysians came together in a powerful celebration of positive energy, active lifestyles, and community spirit. As part of MILO®’s 75th anniversary celebrations, the event was made even more meaningful by the presence of Kebawah Duli Paduka Baginda Tengku Ampuan Pahang Tunku Azizah Aminah Maimunah Iskandariah, who graciously joined the rakyat in starting the day strong—MILO® style.
Highlighting the enduring legacy of MILO® in championing health and sportsmanship, the royal presence underscored the importance of instilling these values from a young age. “ MILO® has been in Malaysia for 75 years, and I’ve been drinking it since I was little — I still enjoy a cup every morning. I hope you’ll continue your works in the schools, especially with the MILO® van, because that’s what we all remember most about MILO®. Back in school, we always looked forward to sports day and the MILO® van — we would queue up for it. Drink MILO® — it’s good for you. I drink MILO® without milk or sugar. Congratulations to MILO® and Nestlé Malaysia,” said KDPB Tengku Ampuan Pahang, lending royal support to MILO®’s enduring role in shaping the everyday lives and fond memories of generations of Malaysians.
Participants enjoyed a vibrant morning filled with the iconic MILO® Breakfast Run, group Zumba and fitness workouts, and the interactive MILO® Goodness Truck. The event also featured special guest appearances by Friends of MILO® Nadhir Nasar and Erysha Emyra, who joined the run and mingled with fans, inspiring younger participants to lead active, healthy lifestyles.
One of the most touching moments came as a young boy paused at the final hundred meter to wait for his grandmother, and together, they walked hand-in-hand to the finish—reminding everyone that MILO® Malaysia Breakfast Day is about moving forward, together.
This year’s event also marks 75 years of MILO® in Malaysia, a legacy built on nourishing generations and supporting national health and wellness goals. ”We are truly honoured by the presence of Kebawah Duli Paduka Baginda Tengku Ampuan Pahang at MILO® Malaysia Breakfast Day in Kuantan. Her Royal Highness’s support holds immense significance to all of us at Nestlé as we celebrate 75 years of MILO® nourishing generations of Malaysians, and 112 years of Nestlé’s journey in Malaysia. Her gracious presence inspires us to continue our commitment to promoting healthier lifestyles and building stronger communities together,” said Juan Aranols, Chief Executive Officer of Nestlé Malaysia.
Among the many families present, one parent could be seen jogging beside her young son, gently encouraging him to keep going whenever he slowed down. They laughed through the water stops and crossed the finish line together—sharing not just the achievement, but the joy of spending meaningful time as a family.
“This is our third time joining because it’s really fun — we get to bring the family and spend time together. Breakfast is very important for health, and the kids really love MILO® ; every morning, MILO® is a must at breakfast. With our busy work schedules, this is the best opportunity to strengthen family bonds,” shared Nor Shahila binti Ramli and Mohd Dzul Haimi, who took part in the run with their three children.
“We saw how exciting MBD was on social media, so our family decided to experience it for ourselves. The kids love MILO® — they have it every morning before school, so they were excited to join! An event like this strengthens family and community bonds. It wasn’t just our family, even our siblings came together for the MILO® Breakfast Run,” said Atiqah Ameran and Maliki Shafie, who brought their extended families to participate.
MILO® Continues to Expand Reach Nationwide
Following the success of Putrajaya, Johor, Penang and now Kuantan – with close to 60,000 Malaysians joining the movement – MILO® Malaysia Breakfast Day will continue its journey with the upcoming launch of two new venues in the next quarter, Kedah & Terengganu. This expansion reinforces MILO®’s continued commitment to bringing accessible, family-friendly sporting and wellness experiences to communities across Malaysia.
As MILO® Malaysia Breakfast Day 2025 progresses, it remains a powerful platform to promote the importance of breakfast, encourage active living, and celebrate 75 years of nourishing the Malaysian spirit.
For more updates and upcoming venue details, visit www.milo.com.my.
