It seems ordinary but this is one way Nescafe uses BTL marketing to promote its instant coffee in Malaysia. The message is simple, you can use the Nescafe instant coffee to make Nescafe Ais (Iced Nescafe). Hey, who does not know how to make iced coffee. What Nescafe wants you to know is instant Nescafe can be enjoyed cold too. Such BTL activity creates an effective opportunity to promote Nescafe instant coffee and to acquire new users.
So What’s your Frappe?
