Riding the growing interest in culinary, Frisian Flag Indonesia has unveiled Omela sweet condensed creamer in a larger size of 490ml, which adds to the existing 375ml. As part of the launch, the company is collaborating with Lotte Grosir to introduce a culinary activity involving around 400 micro, small and medium enterprises (UMKM) in the Jakarta area to encourage them to create more local desserts with Omela.
Printed can
The new Omela in 490ml is designed to provide more value for money for HoReCa users as well as for home users. Another unique development of this new Omela is it comes in the form of a printed can, which is deemed more environmentally friendly than the existing product with a sleeve. The printed can is the first from Frisian Flag Indonesia and is also the first of its kind in the market, reported Marketeers.com citing Corporate Affairs Director PT Frisian Flag Indonesia, Andrew F. Saputro.
Condensed milk companies are pouring money to re-position condensed milk as a dessert/food sweetener and not as a milk substitute. This follows the ban on the marketing of condensed milk to children aged up to 5 years old.
Below is the latest TVC from Indofood’s Enaak sweetened condensed milk, which exclusively shows its application in dessert with no image of the child on the pack.
https://www.youtube.com/watch?v=ncMepFOckDw
