Eru is the new cheese in town. The cheese products from the independent Dutch cheese maker are distributed locally by DPO International Sdn Bhd, which is also the distributor of Elle & Vire. Based on store checks carried out at Aeon Big Hypermarket, Mid Valley, in April 2014 Eru is priced at the premium and is the most expensive sliced cheese at Aeon Big. Apart from sliced cheese, other Eru cheese products include Gouda and cheese for kids. There is a belief that Asians including Malaysians do not eat cheese but this does not apply here.
There is a huge varieties of cheese products in hypermarkets and even more can be found in high-end supermarkets but the selections tend to be limited to packaged cheese rather than unpackaged cheese. Most Malaysians have not acquired the taste for strange, smelly cheese such as blue cheese but we do love our pungent durian for sure.
Sliced Cheese Store Check: 20 April 2014 – Aeon Big
| Gram | RM | KG/RM | |
| Eru Cheddar | 150 | 8.5 | 56.7 |
| Eru Cheddar with Herbs | 150 | 8.5 | 56.7 |
| President Toast with Emmental | 200 | 11.0 | 55.0 |
| President Burger with Cheddar | 200 | 11.0 | 55.0 |
| President Sanwich with Cheddar | 200 | 11.0 | 55.0 |
| The Laughting Cow 10 Slices | 200 | 11.0 | 55.0 |
| Mother’s Choice Extra Light Cheddar Cheese Slices | 200 | 9.0 | 44.8 |
| Mother’s Choice Cheddar Cheese Slices | 200 | 9.0 | 44.8 |
| SCS Cheese Black Pepper | 200 | 9.0 | 44.8 |
| SCS Cheese Slices Smokey BBQ | 200 | 8.5 | 42.5 |
| SCS Cheese Original | 200 | 8.5 | 42.5 |
| Bon Appetit Cheese Slices | 170 | 7.5 | 44.1 |
| Kraft Hi-Calcium Singles | 125 | 6.9 | 55.2 |
| Kraft HI-Calcium Singles | 250 | 11.0 | 43.8 |
| Anchor Cheddar Cheese Slices | 200 | 8.5 | 42.5 |
| Chesdale | 125 | 6.0 | 47.6 |
| Chesdale | 250 | 9.0 | 35.8 |
| Bega Super Slim | 200 | 8.0 | 40.0 |
| Bega Black Pepper | 200 | 7.0 | 35.0 |
| Bega BBQ Slices | 200 | 7.0 | 35.0 |
| Cowhead Cheese Single 12 Slices | 250 | 10.0 | 39.8 |
| Lactima Lower Fat High Calcium Cheese Spread Singles | 250 | 9.3 | 37.2 |
| Lactima High Calcium Cheese Spread Singles | 250 | 9.3 | 37.2 |
| Devondale High Calcium Sliced Cheese | 250 | 9.0 | 35.8 |
| Devondale Reduced Fat Sliced Cheese | 250 | 9.0 | 35.8 |
| Emborg Sandwich Cheese Cheddar Taste | 200 | 7.0 | 35.0 |
| Emborg Duch/Swiss Slices | 200 | 7.0 | 34.8 |
