The article mentions Chobani is now the second best selling yogurt in Woolsworth and has shipped its first palette to Asia. That’s the reason why we are seeing Chobani in the Malaysian market lately.
In Singapore, Chobani has struck a deal with Frosts Food and Beverage Pte Ltd to make available nine Chobani Greek Yogurt SKUs in the local market. With a short distance from Asia, the Australian plant does make economic sense as the manufacturing site for products destined for Asia. In Singapore, Chobani is available at NTUC Fairprice and Cold Storage.
The nine SKUs in Singapore include 170 single-serve pots in Plain, Blood Orange, Blueberry, Honey, Mango, Raspberry, Passion Fruit and Strawberry, in low-fat and fat-free varieties. The 907g multi-serve format fat-free Chobani will also be made available. The recommended retail price for the 170g pots is S$3.95 (RM10.21). At Village Grocers, Malaysia, the same 170g pot sells for RM8.69, that’s 15% cheaper than in Singapore.
