AJE Indonesia, the maker of Big Cola, said it has introduced Volt Pink and Volt Black energy drink for generation Z. The new energy drink contains ginseng extract and caffeine as well as vitamin B3, B5, B6 and B12. According to the producer, Volt Pink is targeted at female and Volt Black of for male and both drinks are sold in the general trade channel.
In Vietnam, AJE has launched a similar gender differentiated product there during the first half of 2018.
When asked at Food and Hotel Indonesia (FHI) 2019 in July 2019, AJE said they could possibly introduce Bio into Indonesia. Bio is a juice drink with aloe vera pulp comprising Bio Aloe – white grape juice 10%, Bio Lemongrass and Bio Lemon – lemon juice 5%. Bio is currently available in Thailand.
