The Water Wizard Sdn Bhd, which is behind The Watertree Project, has recently made available eco-friendly boxed water in Malaysia. The company markets itself as a eco-conscious enterprise with “I did the right thing” as the marketing pitch the encourage more consumers to switch to boxed water from plastic bottle.
The Watertree pod is a reverse osmosis (RO) water with the bio cap made from sugarcane. The recyclable paper carton is 75% wood fibre sourced from responsibly-managed forests certified by the Forestry Stewardship Council (FSC).
Boxed water as a concept is becoming popular globally and it is a no brainer approach to make a new player different from the dominant plastic bottled water brands in the market.
Regardless of boxed water or plastic bottled water, single-served water is a waste on the earth’s resources and is completely unnecessary. Compared to plastic, it is very difficult for consumers to have their carton recycled as most of the commercial recycling centres in Malaysia do not accept carton.
The Watertree Project is available at high-end supermarkets – BIG, Village Grocer and Jaya Grocer where the shoppers are more likely to be aware of the need to lead a sustainable lifestyle.
The 330ml boxed water is priced at RM 1.65.
According to the company, Alkahfi Lestari Oil & Gas vessels are the first in Malaysia to use paper-based bottles to help keep Malaysia’s oceans clean. Our take is workers should be given refillable option rather than single-use boxed water.
