Holi Handcrafted Ice Cream has launched the first Indomie Goreng Ice Cream in Indonesia. This concept of blending Indomie Goreng with ice cream has created a lot of buzz on social media. To make it extra special, the ice cream even comes with fried shallot as a topping.
In addition to Indomie, Holi has created a series of novelty ice cream featuring familiar food brands. Energen Ice Cream with Kellogg’s Cornflakes is one of its creations and taps into the popular 3-in-1 Energen cereal drink.
Other unique ice creams include Holi Ice Cream with Indomilk Banana and Choki-Choki, Holi Ice Cream Soda Badak and Guinness Seaclaid.
Holi will also collaborate with the e-commerce platform Tokopedia to celebrate Tokopedia’s 11th anniversary with a special variant – Cendol Nangka on 17 August 2020.
Artisan ice cream makers are having a heyday innovating with familiar brands and this trend is expected to continue for the foreseeable future.