Tesco Lotus in Thailand has partnered with The Walt Disney to feature Disney characters Mickey and Minnie on its private label products, reported Positioningmag.com.
The partnership sees Mickey and Minnie appearing on over 70 Tesco Lotus fresh and ready-to-eat foods. One of the challenges faced by supermarket private label brand especially when it comes to food is to attract consumers to pick them up.
Character marketing can bring life to the spartan-looking product and this can be an effective way to improve the appeal of private label foods.
