To provide yogurt eaters with additional topping, Meiji Bulgaria Yoghurt has partnered with Greenday, which is Thailand’s best selling crispy fruit and veggie chips.
The partnership involves giving away free Greenday snacks for every purchase of Meiji Bulgaria Yogurt, while stocks last.
Participating outlets include 7-Eleven, Tesco Lotus Express, Mini Big C, FamilyMart, JET, CP freshmart, Fuji, Max Valu, The Mall and Villa Market.
Such collaboration allows brands can test the market for consumer acceptance of Greenday snacks as a yogurt accompaniment, which could pave the way for more deeper cooperation in the future.
